New Wave

The New Wave brand is a punk rock inspired brand for an organic fast food restaurant. I wanted to bring a new meaning to fast food in America by creating a playful brand attracting the youth. The brand comes through every detail of the restaurant. The menu features names inspired by the most famous punk rock bands and songs, delivering a immersive dining experience. Your receive your meal in a branded container, and for takeout, a branded sticker seals the items within a bag. The goal is to ensure that the New Wave brand accompanies you, leaving a lasting impression that goes beyond the dining space.